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Categoria: Guerrilla Marketing

Totale: 16

Coca-Cola happiness truck guerrilla marketing

Check out this amazing guerrilla marketing / ambient advertising stunt by Coca-Cola.



A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering "doses" of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Terminix Live Cockroach Billboard in Dallas

Guerrilla Marketing Example:

Terminix informs people on the street of the different kind of cockroaches and the problems they can bring to your home.

Filmed March 14, 2010 at Mockingbird Station in Dallas, TX.

Guerrilla Marketing - Ray Ban never hide campaign

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Live interactive mega billboard against agression

Interactive billboard example that is certainly a bit of creative advertising!

Guerrilla Marketing Example - Snowvertising

Swiss company uses snow to market on the streets! This is a great example of creative guerrilla marketing!

Honest Tea: the most honest city In America

Honest Tea set up small drink dispensers in the some of the largest cities in America: San Francisco, Los Angeles, Washington, Chicago, Atlanta, Boston and New York. The social experiment was about measuring the honesty of people to see if they would pay for the drink they picked up.



The campaign got a lot of media to take notice and received buzz around the the brand. The whole campaign received over 280 million total impressions, 160 press stories, $2.79 million in earned media and experienced double diget growth in each target market with San Francisco being the largest with 56.31% growth.

ACDelco Interactive Moving Truck Advertisement

KLM Economy comfort product with Ramana at Manchester airport

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Fitness First Case

Fitness First fitness chain takes on guerrilla marketing to target new customers.

Volvo sSoft speed bump